Argentina’s seasoned coach shares his passion, strategies, and memories ahead of Barcelona 2025
For those who love Taekwon-Do, the World Championship is a grand celebration—a festival filled with anticipation, enthusiasm, and the excitement of what’s to come. Master Gabriel Cova enjoys every moment, from the preparation and training to the journey itself, and the camaraderie in the locker rooms where stories become cherished memories.
“The World Championship is our Taekwon-Do celebration.”
At the event, the atmosphere is always warm and welcoming. Longtime teams and friends come together not just as competitors, but as a global family united by respect and passion for the art. The vibrant colors of uniforms and flags fill the arena, and mingling among teams to share experiences is a highlight for many.

Mental preparation is as crucial as technical and physical training. Gabriel emphasizes an integral approach that includes focus, psychological strength, nutrition, and team spirit. Athletes visualize their purpose and identity, sometimes working with professionals, but mostly relying on honest conversations and trust.
“Preparation is integral—mental strength is fundamental.”
When competing abroad, especially at a demanding event like the World Championship, adjustments are carefully managed. Gabriel’s team assembles specialists to ensure athletes adapt well to climate, time zones, and diet. Arriving early allows for smooth acclimatization, while keeping nutrition familiar to avoid surprises.
In matches, strategy evolves based on experience and observation. If an athlete falls behind, quick tactical changes are vital—knowing if the problem is a personal error or the opponent’s strength guides these decisions.

Handling the emotional highs and lows of competition requires perspective. Gabriel teaches his athletes that winning matters, but it’s just as important to give their all. He often says: “If we lose, let it be because the other was better—not because we didn’t give everything.”
“If we lose, let it be because the other was better.”
His most emotional coaching victory was at the 2018 World Championship final in Argentina, where the female team made an intense comeback against England in front of a home crowd. That moment of triumph still inspires him deeply.
Looking back, Gabriel admits his coaching style has evolved over six world championships and 15 years, shaped by continuous learning and adapting. If he could speak to his younger self, his advice would be simple: enjoy the journey, keep learning, listen to the experts, and embrace your calling—Taekwon-Do.
